Vice, a cultural media platform, has teamed up with Bjarke Angels Group (BAG) architects to create a virtual HQ in the Decentraland metaverse. The new digital construction will be called Viceverse, and it will be the place where the company’s creative culture agency does its work.

Viceverse is a place where Virtue can explore new ways to work with their clients. These clients include Coca-Cola and Beats by Dre.

BAGS’s design for Viceverse is very unique. The building will have two floors, as well as a secret one, and it will include an NFT gallery and other interactive and functional spaces. The project is still developing. Ten more floors will be added, and each floor will be continuously upgraded.

Vice’s creative director Morten Grubak says that Viceverse will bring new ideas and aesthetics to the media outlet. He says that they didn’t just want to go in and plant a flag, they wanted to do it with style. To achieve this, they teamed up with BIG. We set up an office so that we could invite clients and collaborators to come and see our work. This way, they can get a feel for what we do without having to do a big campaign.

Viceverse will also have spaces reserved for experiments with DAOs and Web3 technology, which is in line with Virtue’s new co-president Chris Garbutt’s ambition to expand virtual space without limitations.