TAG Heuer has unveiled a smartwatch that is NFC-enabled and integrated with blockchain technology.

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TAG Heuer has teamed up with the prominent nonfungible token (NFT) community surrounding Bored Ape Yacht Club and CLONE-X to develop a smartwatch that shows NFTs and connects to crypto wallets such as MetaMask and Ledger Live.

TAG Heuer’s Connected Calibre E4 will have a simple user interface, according to the manufacturer, with NFTs sent to it via a linked smartphone. The device is capable of displaying static and animated NFT artwork, as well as multiple NFTs at a time.

The TAG Heuer NFT Art Collection may be resized and placed into three distinct designs, according to the brand.

TAG Heuer released a blog post describing the smartwatch’s current abilities and how it handles NFT artwork and display.

Users will be able to connect their smartwatch to the blockchain and verify NFTs that they own by using a built-in wallet. TAG Heuer explains the feature as follows in their announcement: “NFTs that have been verified are shown with a hexagon surrounded by a cloud of particles.

Tag Heuer’s Calibre E4 owners will be able to use this new NFT capability as a free upgrade through Apple’s App Store and Google Play.

TAG Heuer is working on a number of blockchain-related projects, which it continues to do so with a group of in-house developers. TAG Heuer has teamed up with BitPay to begin taking Bitcoin (BTC) and 11 other cryptocurrencies, including several US dollar-pegged stablecoins.

Bulgari, Jacob & Co., and other companies have recently entered the NFT market, bringing it a bit more mainstream. In 2021, the first major NFT real estate transaction occurred, with tens of millions of dollars changing hands. Sales have remained stable, despite recent market circumstances and nft price drops.