The New York Stock Exchange (NYSE) has filed a new trademark application to register the term “NYSE” for products and services related to cryptocurrencies and finances, including downloadable virtual goods and non-fungible tokens (NFTs).
On February 15, trademark attorney Michael Kondoudis revealed that the NYSE had filed an application on February 10. The stock exchange is coming to the metaverse, he wrote.
Applications for trademarks in the metaverse on the rise
- McDonald’s filing 12 trademarks for ‘Virtual Restaurant’
- Walmart Files For Several Metaverse Related Trademarks
- Victoria’s Secret files for 4 blockchain-related trademark filings
- Billie Eilish files for NFT and web3-related trademarks
- CVS Files For 4 NFT-Related Trademarks
In the last few weeks, there has been an increase in the number of trademark applications for things related to the metaverse. For example, on February 13th, it was reported that American fashion and lingerie brand Victoria’s Secret had filed four applications for digital collectibles and media developed using blockchain technology, as well as online clothes and media for usage in virtual worlds.
McDonald’s has filed for twelve trademarks this month that have to do with virtual restaurants, symbols, cafes, and other virtual services.
The metaverse is a concept that refers to an online virtual environment where people can socialize.
However, as Kondoudis pointed out, firms outside of tech are increasingly making preparations for the transition to a virtual market by implementing a proactive, forward-thinking strategy.