Billie Eilish, a recording artist, is joining the metaverse. Her company Lash Music LLC has filed a pair of trademark applications for her name and the Blohsh logo with the United States Patent and Trademark Office (USPTO).
The pop singer filed these documents on February 26, 2022. They plan to expand their business into the metaverse. This will include digital collectibles and software with virtual currency.
Michael Kondoudis, a licensed trademark attorney, announced the news on Twitter on Thursday, March 3.
Ms. Eilish’s move to sell her digital media products using blockchain-based technology will allow her fans to purchase downloadable video game software, in-game resources and virtual currency used in video games and virtual worlds.
This development isn’t a surprise because Universal Music Group (UMG) has also recently announced a partnership with the NFT platform Curio, and Billie Eilish is one of UMG’s more popular recording artists.
Popular brands and names gathering in the metaverse
These filings reflect a growing trend of popular recording artists being interested in virtual worlds and non-fungible tokens. According to Mr. Kondoudis, artists as diverse as Dolly Parton, Grandmaster Flash, and KISS have filed similar applications for their trademarks.
Many musicians and popular brands are filing trademarks for things related to the metaverse and NFTs.
Some well-known companies have now joined the WeChat platform. These include American lingerie and beauty brand Victoria’s Secret, fast-food giant McDonald’s, the New York Stock Exchange (NYSE), and beverage company Monster Energy.
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NFTs (non-fungible tokens) are a new thing, but people are very interested in them. In fact, research shows that the number of applications for US NFT trademarks increased 400-fold in 2021, with the most applications registered in December.
